Realizing success is not about having the best technology or being the smartest or even about having the best customer service (although none of these could hurt). More today than ever before, success is now measured in speed. It is about effectively executing in an ever-evolving world where everything changes so rapidly – and that applies to any business.
Today is a world surrounded by buyers who want it now, want perfection and exceptional service. To succeed online, your business needs to be organized and able to handle the increased business your website is going to generate.
Here are some methods for building a business that maximizes speed with a sense of urgency and, operational efficiency - gain the competitive advantage:
Run Your Business with Speed and Urgency. It’s a new phenomenon called “Internet time”; it’s a 24/7 hyper-connected “always-on” global market. This means if your business is not moving ahead 24 hours a day, 7 days a week, you’re putting the business at risk.
Internet time means not only doing business quickly, but, also doing it anytime the customer wants and for as long as the customer wants it done. This is what customers demand, and what every company doing business online needs to embrace. The result is a business that is always working, always aware of potential business, one that is always one call, real time chat, email, and more - never disconnected from the customer.
Having effective meetings means having short meetings. Meetings are the annoyance of many employees at the workplace. They involve too little meaningful discussion, take up too much time, little gets accomplished, people ramble on too much, and respect and open discussion are often not granted. Meetings though are imperative, but the way in which they are run can be optimized to meet key business objectives.
Because the Internet world moves so fast, companies doing business online cannot afford to have unproductive meetings. First set some genuine detail-oriented goals for the meeting. Let people have the option of attending, especially if the issues discussed have nothing to do with them. Start and end your meetings on time and stay within thirty minutes to one hour. Have two or three shorter meetings throughout the day, with short goals to be accomplished by the next meeting. Furthermore, don’t bore people with anything not on the agenda. Lastly, make the meetings enjoyable; use skits, slideshows, charts, even puppets to get your point across. These moments will likely stick in employee’s heads over the long, drawn-out boring ones.
Email several times a day. In the Internet world, CEOs and employees alike use technology to supercharge productivity. With all the cell phones, laptops, tablets, personal organizers and more, email is the most valuable tool. Set up email power sessions with employees; it allows for communication with many employees at the same time and resolves any issues fast. With an email message, you are ensuring your message gets delivered to all the right people exactly how you wanted to say it, without the hassle of playing phone tag with employees or risk miscommunication and misunderstanding.
Brand matters on the Internet. If your business is going to succeed in the new world of business, you will not only need to capture market share, but also work on improving customer relationships to minimize customer attrition while upselling and cross selling your products or services.
Whenever your prospective customers or customers need your products or services, where will they go online? Which Web site will they choose first? Will it be yours?
Some tips to increase your business brand online include discovering an effective way to position yourself as being unique from your competitors. Create the right image and be sure you continue to reinforce that brand image in everything your company does online and offline.
Increase the number of online visitors to your website through a variety of Internet marketing strategies. Even if your business only sells locally, do not be afraid to think and market yourself internationally on the Internet. Remember the importance of earning your customers trust too.
Never dismiss the power (opportunity) of feedback.
Ask your customers for feedback, through emails, surveyed phone calls, and feedback forms on your Web site, case studies and letters. Ask for feedback often, whenever you are testing out a new product, reviewing sales on an existing product or service, or simply because you want to know how your customers feel about your company. Don’t neglect receiving feedback from your employees too; they know your business too because they work with you.
Most importantly, have fun! Create a work environment and a healthy business culture where your employees feel free to mix a little fun into their daily routines and express themselves comfortably. After all, a happy employee is more likely to be a productive member of the organization - increasing business value and valuation.
Let your employees know they are appreciated and needed. Empower your trusted employees to make decisions without involving three layers of management.
The new world of business is about building a more productive business environment through increased communication, greater convenience, personal enjoyment, empowerment, and access to mission critical information. How does your business measure up online? Call Us 484-324-8890.