Facebook Live streaming has arrived and is here to stay. Some may resent this; some may embrace it. But there isn’t anything we can do about it except leverage this medium to reach a broader audience.
If you haven’t already integrated Facebook Live into your content marketing campaigns, you might be missing out on a promising opportunity to grow your business while foregoing costly advertising expenses. Video marketing is more popular now than ever and live broadcasting is at the forefront of marketing. However, diving into live video broadcasting on Facebook is not something you should do without ample preparation. Before getting started, make sure to incorporate the following practices into your Facebook Live strategy, and you will be well positioned to use this rich media to increase brand awareness and audience engagement.
CTAs are Crucial
If you want Facebook Live to help boost your brand, it’s vital that you include a CTA (call to action) in your live-stream broadcast. Moreover, It is not enough to share content solely via live video; you should also entice your audience to connect with your business after your live-stream has concluded. Include your CTA within your live broadcast as well as in the final few seconds of your video.
Repurpose Your Campaign
Develop a strategy ahead of time to repurpose your live video broadcast to increase your ROI (return on investment). Know ahead of time how you will create blog entries from your content, and also infographics, web-based social networking posts, and even surveys to share with your target audience. The more effort you put into “recycling” your Facebook Live broadcasts, the more effective they will be in building your digital footprint.
Incorporate these three best practices into your Facebook Live strategy, and assess the effectiveness of your campaigns. Facebook Live can be a powerful vehicle for building brand awareness in addition to lead generation given a compelling CTA.
For more information about the company and its services, visit the website at ONLivestreams or call 484-324-8890.
About ONLive Streams: On Live Streams is the easiest way to broadcast your event live. Today, a home computer, iPad, Android tablet or a smartphone can deliver high-quality HD video, allowing content to be viewed and created without expensive equipment