A fast-growing trend is live streaming video, with Facebook, YouTube, Livestream and others competing for dominance. Of course, ordinary videos you take on your smartphone and upload to YouTube are also great for sharing on social media.
Live streaming on sites such as Facebook Live and Instagram Live give you the chance to engage with your audience in real time. You can make people feel like they’re part of the action as you broadcast from home, your store or office or at an industry event. With live streaming, you can answer questions, showcase new products, and give viewers an inside look at your business.
Until relatively recently, videos were designed to stay in circulation for a long time. While there’s still value in creating videos for posterity on YouTube and elsewhere, don’t overlook the growth of short-lived or temporary videos on sites such as Snapchat and Instagram. Both sites have a Stories feature that lets you post videos that stay up for twenty-four hours. These are powerful for generating publicity for upcoming events and creating a sense of urgency.